Business and Report Writing

Planning and structuring your writing

• Planning what you have to say
• Who is your audience?
• Generating ideas
• Overcoming writer's block
• Meeting the needs of your audience
• Choosing an appropriate style for your audience
• Structuring your message
• Models to use

Writing clearly and concisely

• Simplifying your language and sentences so that your written English has maximum impact
• Rules for clear and concise copy

The essentials of good design

• Looks do matter
• Guidelines for laying out your report so the aesthetics reflect the quality of the content Writing exercises
• A series of writing exercises designed to reinforce the guidelines for clear and concise copy. Please bring along examples of your own work if you wish
• How to rewrite a piece for a different audience

The fog index

• Measuring the clarity of your written work
• Examples of what works and what doesn't
• Appealing to intelligence and business sense
• Critiquing professional writing

Questions and answers