Book your Fundamentals of Marketing Training Course
This two day course is being run four times between Thursday 5th July 2012 and Wednesday 30th January 2013 in London,
Book this course with us today from as little as £844.61 + VAT and with our price guarantee you can be confident of getting great value. Our team of experienced independent booking administrators will make the joining process painless and by providing feedback on your experiences you’ll also influence the Coursebookers independent course ratings.
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Locations/dates for this course
| Date | Provider | Location | Rating | Price | ||
|---|---|---|---|---|---|---|
| Thursday 05 July 2012 | Hemsley Fraser | London |  | Save £104.39 | £844.61+VAT | |
| Monday 03 September 2012 | Hemsley Fraser | London | | Save £104.39 | £844.61+VAT | |
| Thursday 15 November 2012 | Hemsley Fraser | London | | Save £104.39 | £844.61+VAT | |
| Wednesday 30 January 2013 | Hemsley Fraser | London | | Save £104.39 | £844.61+VAT |
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Summary:
Master the key concepts and skills of marketing to enhance your knowledge and
confidence when taking part in the marketing decision-making process.
Audience:
Suitable for anyone working in a marketing role who may not have had any formal
training and wishes to understand the fundamentals of marketing.
Objectives:
- Develop knowledge of key marketing principles, tools and techniques
- Discover the importance of product positioning
- Learn how to communicate effectively with customers
- Gain confidence in dealing with marketing issues
- Measure the effectiveness of marketing actions
Outline:
Introduction to Marketing
- Identifying the role and scope of marketing
- The key marketing principles and terminology
- The different marketing techniques
- Overview of concepts: - e-marketing - benchmarking - relationship marketing
Understand the Market and the Customer
- Using quantitative and qualitative market research
- Using market segmentation
- Creating the differential advantage
- Identifying your customers' needs and profiles
- Developing competitors' analysis
Understand the Marketing Mix: The Four Ps
- Identifying and developing new products
- Selecting and developing appropriate promotional activities
- Choosing the right price to generate sales and profits
- Maximising service and staff potential
Master Key Elements of Marketing Planning
- Analysing a product portfolio: - lifecycle - new development
- Identifying market gaps and opportunities for positioning
- Choosing appropriate communication tools: - advertising - sales promotion
- Understanding the impact of branding
- Working with sales channels
- Setting pricing policies
Monitor Results Effectively
- Analysing sales reports
- Identifying and interpreting key performance indicators
- Identifying trends and forecasts
- Setting new objectives and adjusting your policy
Description:
Master the key concepts and skills of marketing to enhance your knowledge and
confidence when taking part in the marketing decision-making process.
Hemsley Fraser
Hemsley Fraser is a highly dedicated global innovator and leader in learning and people development. All courses are designed and delivered by highly skilled and knowledgeable consultants who are passionate about helping people learn. With over 32,000 customers worldwide and with an impressive portfolio with courses in excess of 1,700 unique subjects.