Book your Pitching ideas and getting commissions Training Course

This one day course is being run seven times between Friday 17th February 2012 and Wednesday 27th June 2012 in London,

Book this course with us today from as little as £325.00 + VAT and with our price guarantee you can be confident of getting great value. Our team of experienced independent booking administrators will make the joining process painless and by providing feedback on your experiences you’ll also influence the Coursebookers independent course ratings.

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Locations/dates for this course
DateLocationRatingPrice
Friday 17 February 2012London£325.00+VAT
Thursday 08 March 2012London£325.00+VAT
Wednesday 28 March 2012London£325.00+VAT
Thursday 19 April 2012London£325.00+VAT
Tuesday 15 May 2012London£325.00+VAT
Friday 08 June 2012London£325.00+VAT
Wednesday 27 June 2012London£325.00+VAT
 

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Download Course Outline

Summary: 

Understanding who will be interested in your story and what will make your idea attractive will drastically increase the number of commissions you receive. This one day course will teach you how to sell your ideas by phone and by email and who to pitch them to in order to get commissions.

INTRODUCTION

  • Understanding who will be interested in a story and what makes an idea attractive to a publication

WHO TO PITCH YOUR IDEAS TO

  • Deciding which editors to approach
  • Tailoring your pitch to different editors

HOW TO PITCH YOUR IDEAS

  • Selling your idea by phone
  • Selling your idea by email
  • How to 'blanket' pitch

PITCHING BY PHONE

  • Creating a good contact list
  • There is an art to selling your ideas on the phone; what to say and what not to say

PITCHING BY EMAIL

  • Your email must capture the editor's interest and make sure they read your proposal.
  • Learn to create short, succinct emails that convey the message and interest of your story idea.

THE IMPORTANCE OF ATTENTION-GRABBING HEADLINES

  • A headline can make or break a story. Many editors commission story ideas based on the headline alone. We show you how to write clever, attention-grabbing headlines that will get you those vital commissions.

WRITING YOUR PROPOSAL

  • How to structure a proposal
  • Deciding how long a proposal should be and how much information to include.
  • Why it's important to include case study pictures in your initial story idea
  • How to present an idea in different ways to enable you to pitch to several different publications

WHEN AND HOW TO FOLLOW UP YOUR INITIAL PITCH

  • How long after you've sent in a proposal should you start pestering the editor? Learn how to enquire about your idea and receive useful, constructive feedback, even if your idea is turned down.

HOW TO BUILD RELATIONSHIPS WITH EDITORS

  • A good relationship with a commissioning editor can lead to last-minute commissions, regular employment and recommendations for other work.

HOW TO APPROACH NEW CONTACTS

  • How to 'sum up' your skills and experience
  • How to develop ideas suitable for different magazines and papers.

QUESTIONS AND ANSWERS

Description: 

Understanding who will be interested in your story and what will make your idea attractive will drastically increase the number of commissions you receive. This one day course will teach you how to sell your ideas by phone and by email and who to pitch them to in order to get commissions.

Media Training

Media training is a London based training provider focusing on the six main areas of graphic design, publishing, the internet, multimedia, business application and journalism. Media Training is a Preferred Training Provider of BBC, EMAP, IPC Media and Haymarket Business Publications.
Media Training believes in the Experience Transfer approach to learning. This means delegates will be trained by those who have worked professionally in their chosen industry. Delegates will receive advice and training which will be applicable long after the training has finished.

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