Book your Maximising Press & Media Coverage Training Course
This one day course is being run six times between Friday 2nd March 2012 and Thursday 14th June 2012 in London,
Book this course with us today from as little as £325.00 + VAT and with our price guarantee you can be confident of getting great value. Our team of experienced independent booking administrators will make the joining process painless and by providing feedback on your experiences you’ll also influence the Coursebookers independent course ratings.
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Locations/dates for this course
| Date | Location | Rating | Price | ||
|---|---|---|---|---|---|
| Friday 02 March 2012 | London |  | £325.00+VAT | ||
| Friday 23 March 2012 | London | | £325.00+VAT | ||
| Thursday 12 April 2012 | London | | £325.00+VAT | ||
| Wednesday 02 May 2012 | London | | £325.00+VAT | ||
| Monday 21 May 2012 | London | | £325.00+VAT | ||
| Thursday 14 June 2012 | London | | £325.00+VAT |
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Download Course OutlineSummary:
Any marketing or PR professional needs to build an effective press and media network in order to maximise media coverage - this course shows you how to do this. It covers creating and maintaining a contact list, pitching ideas and editorial to print and online media and ensuring that your organisation or client gets good, positive media coverage.
Introduction
How the press works
- The structure of modern media
What the press expects from you
- Understanding press expectations will automatically increase your success rate
- Communicating effectively with the press
Designing a media strategy
- Who to contact?
- Getting the timing right
- Creating bespoke press releases
- Structuring your press release
- Creating a day-to-day plan
Establishing a network of press and media contacts
- Effective and practical methods of building a contacts list
- Maintaining on-going relationships
Distributing your press release
- Different ways of distributing a press release
- Words that work and words that don't
- When to cold call and what to say
- Following up your press release
Confidence building
- How to deal with knockbacks
- How to be appropriately persistent
- Building your own confidence
Organising a launch
- Planning a press launch
- Targeting specific media
- The soft launch
- Planning a successful launch event
- Following up a successful launch
- What to do when your campaign takes off
Questions and answers
Description:
Any marketing or PR professional needs to build an effective press and media network in order to maximise media coverage. It covers creating and maintaining a contact list, pitching ideas and editorial to print and online media and ensuring that your organisation or client gets good, positive media coverage.
Media Training
Media training is a London based training provider focusing on the six main areas of graphic design, publishing, the internet, multimedia, business application and journalism. Media Training is a Preferred Training Provider of BBC, EMAP, IPC Media and Haymarket Business Publications.
Media Training believes in the Experience Transfer approach to learning. This means delegates will be trained by those who have worked professionally in their chosen industry. Delegates will receive advice and training which will be applicable long after the training has finished.
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