Book your Writing Press Releases Training Course
This one day course is being run times on Wednesday 30th May 2012 and Tuesday 19th June 2012 in London,
Book this course with us today from as little as £325.00 + VAT and with our price guarantee you can be confident of getting great value. Our team of experienced independent booking administrators will make the joining process painless and by providing feedback on your experiences you’ll also influence the Coursebookers independent course ratings.
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Locations/dates for this course
| Date | Provider | Location | Rating | Price | ||
|---|---|---|---|---|---|---|
| Wednesday 30 May 2012 | Media Training | London |  | £325.00+VAT | ||
| Tuesday 19 June 2012 | Media Training | London | | £325.00+VAT |
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Summary:
This course is designed for those new to press or PR who wish to increase the amount and quality of press and publicity their organisation receives. You will learn what makes a newsworthy story and how to write professional press releases that media organisations will want to use.
Outline:
How the press works
- The structure of modern media
Press and PR
- PR vs advertising
- What are the advantages of PR?
- Examples of effective press releases
- Understanding common media terminology
What is the press looking for?
- What makes a story newsworthy?
- Which publications to target and when to target them
- Paper press releases and digital press releases
Writing press releases
- Following a standard press release outline
- Getting the timing right
- Writing a good lead paragraph
- Writing the body of a press release
- The recap
- Structuring a press release to make information easily accessible
Content
- Selecting newsworthy information
- Writing attention-grabbing headlines
- Presenting facts
- Adding a human interest element
- How to dilute negative information
- Using photographs effectively
Understanding your target audience
- Tailoring your press release to your audience
What makes a successful press release?
- Ten tips to increase media coverage
- The press release checklist
Building press contacts
- The importance of one-to-one relationships
- Useful resources
Questions and answers
Description:
This course is designed for those new to press or PR who wish to increase the amount and quality of press and publicity their organisation receives. You will learn what makes a newsworthy story and how to write professional press releases that media organisations will want to use.
Media Training
Media training is a London based training provider focusing on the six main areas of graphic design, publishing, the internet, multimedia, business application and journalism. Media Training is a Preferred Training Provider of BBC, EMAP, IPC Media and Haymarket Business Publications.
Media Training believes in the Experience Transfer approach to learning. This means delegates will be trained by those who have worked professionally in their chosen industry. Delegates will receive advice and training which will be applicable long after the training has finished.