Book your Key Account Management Training Course
This two day course is being run five times between Thursday 8th March 2012 and Tuesday 27th November 2012 in London,
Book this course with us today from as little as £899.00 + VAT and with our price guarantee you can be confident of getting great value. Our team of experienced independent booking administrators will make the joining process painless and by providing feedback on your experiences you’ll also influence the Coursebookers independent course ratings.
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Locations/dates for this course
| Date | Location | Rating | Price | ||
|---|---|---|---|---|---|
| Thursday 08 March 2012 | London |  | £899.00+VAT | ||
| Monday 23 April 2012 | London | | £899.00+VAT | ||
| Wednesday 06 June 2012 | London | | £899.00+VAT | ||
| Monday 10 September 2012 | London | | £899.00+VAT | ||
| Tuesday 27 November 2012 | London | | £899.00+VAT |
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Download Course OutlineSummary:
The Account Manager not only has to manage the sale, but the strategy to optimise client spend and loyalty. As the relationship between provider and client evolves, the expectations of service and product supply continue to increase.
Audience:
New managers who want to learn more about how to manage and develop their chosen/target accounts. This course is also for existing sales people involved in Key Accounts who want to step back from their daily workload and explore different approaches or examine their accounts against a different set of objectives or criteria.
Objectives:
- How to gain entry into the organisation and implement your account strategy
- How to build successful relationships within the organisation
- How to manage multiple relationships
- Negotiating by influence and integrity
- When and how to say "no" within the service cycle
- Measuring and monitoring your service for success
- Your role as an Account Manager (Assessing, goal-setting, benchmarking, bridging)
- Understanding the buying cycle
- Identifying the Decision Making Unit (DMU)
- Identifying client expectations
- Identifying and negotiating mutual goals Implementation procedures
- Implementation procedures
- Managing change with your client
- Communication and managing relationships
- Influencing styles
- Providing an effective customer support tree (CST)
- Using MIS to monitor your service and supply
Description:
The Account Manager not only has to manage the sale, but the strategy to optimise client spend and loyalty. As the relationship between provider and client evolves, the expectations of service and product supply continue to increase.
Reed
Reed Learning has offered high quality professional business and management training since 1995, offering 100,000 days of training annually across the UK. Reed Learning is committed to having the most passionate business and management course trainers in the UK and it is because of this they can offer training courses of an award winning standard.
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