Book your Introduction To Marketing Training Course
This two day course is being run five times between Tuesday 19th June 2012 and Monday 10th December 2012 in London,
Book this course with us today from as little as £950.00 + VAT and with our price guarantee you can be confident of getting great value. Our team of experienced independent booking administrators will make the joining process painless and by providing feedback on your experiences you’ll also influence the Coursebookers independent course ratings.
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Locations/dates for this course
| Date | Provider | Location | Rating | Price | ||
|---|---|---|---|---|---|---|
| Tuesday 19 June 2012 | Reed | London |  | £950.00+VAT | ||
| Tuesday 14 August 2012 | Reed | London | | £950.00+VAT | ||
| Monday 24 September 2012 | Reed | London | | £950.00+VAT | ||
| Thursday 01 November 2012 | Reed | London | | £950.00+VAT | ||
| Monday 10 December 2012 | Reed | London | | £950.00+VAT |
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Summary:
This course is for those new to marketing. Delegates will be introduced to the importance of identifying customer needs; learn how to target customers; learn how to match their services to customer requirements and learn in detail the Four Ps of Marketing: Product, Pricing, Placing and Promotion.
Audience:
For all those new to the marketing function as well as those who are customer facing and need to be aware of consumer and marketing principles in general.
Objectives:
- The corporate marketing mix
- Definitions for practical marketing
- Differences between Product-led, Sales-led and Marketing-led organisations
- The marketing process
- Customer profiling and targeting
- The marketing planning process
- Sub-sets of marketing
- Direct marketing, Franchising, Distributing etc
Outline:
- Free markets: Supply and demand. External influences what is Marketing? Definitions
- The Marketing process: The ingredients, planning, visions, missions and objectives
- The four Ps: Product, Pricing, Placing and Promotion.
- Features, advantages, benefits (FAB)
- Market shares: Forecasting, life cycles, the Boston Matrix. The Marketing Audit segmenting and sectoring
- Planning and research: Methods and sources of data. Socio-economics, profiling, primary and secondaryresearch.
- The pricing process, discounting, positioning
- Customer driven marketing strategies
- Preparing a market research project: Hierarchy of needs, why people buy. Structure of a typical market research agency
- The communications mix: PR, Advertising, Promotions, Sales promotion, Brochures
- Briefing advertising agencies: Structure of a typical advertising agency. Advertising terminology.
- Awareness, image and perceptions. Themes, schemes and straplines, creative briefing
- Routes to market: Placing the offering. Sales planning, logistics. Franchising, retailing, wholesaling, tele-selling, direct marketing
Description:
This course is for those new to marketing. Delegates will be introduced to the importance of identifying customer needs; learn how to target customers; learn how to match their services to customer requirements and learn in detail the Four Ps of Marketing: Product, Pricing, Placing and Promotion.
Reed
Reed Learning has offered high quality professional business and management training since 1995, offering 100,000 days of training annually across the UK. Reed Learning is committed to having the most passionate business and management course trainers in the UK and it is because of this they can offer training courses of an award winning standard.