Book your Effective Marketing Planning Training Course
This two day course is being run five times between Wednesday 21st March 2012 and Wednesday 7th November 2012 in London,
Book this course with us today from as little as £949.00 + VAT and with our price guarantee you can be confident of getting great value. Our team of experienced independent booking administrators will make the joining process painless and by providing feedback on your experiences you’ll also influence the Coursebookers independent course ratings.
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Locations/dates for this course
| Date | Location | Rating | Price | ||
|---|---|---|---|---|---|
| Wednesday 21 March 2012 | London |  | £949.00+VAT | ||
| Tuesday 15 May 2012 | London | | £949.00+VAT | ||
| Thursday 05 July 2012 | London | | £949.00+VAT | ||
| Monday 17 September 2012 | London | | £949.00+VAT | ||
| Wednesday 07 November 2012 | London | | £949.00+VAT |
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Download Course OutlineSummary:
This course offers a structured approach to developing a marketing plan starting with the principles of a marketing approach and including the integration of the marketing plan with the company’s overall business strategy.
Audience:
The course is for those involved with the planning, development and implementation of marketing plans.
Objectives:
• How to develop marketing objectives
• The structure of a marketing plan
• Using the elements of the marketing mix
• How to evaluate marketing activity
What is marketing orientation:
What determines a marketing led company.
The elements of the marketing mix:
The classic four P’s of Marketing explained and used practically
Adapting the plan to brand/market needs:
How to use the planning process for different brands at different stages of maturity
Marketing audit:
The rules and guidelines to conducting a marketing audit
The tools of marketing planning:
An investigation into the planning tools available. Plc, portfolio planning SWOT analysis
Segmentation Targeting and Positioning:
Identifying the companies key target segments and accessing those segments
Competitive Advantage Analysis:
Discovering the roots of competitive advantage and how to determine the competitive advantage
Marketing Research:
The role of Market Research. A review of the techniques available and when to use the most appropriate technique
Setting Goals and Objectives:
Using the analysis and planning to set clear and achievable goals for the business. The objectives cascade from corporate to marketing objectives
Marketing Communications strategy:
The communication process-how it works
Measurement and Evaluation:
Measuring the plan and learning from what’s gone right and what’s not
Description:
This course offers a structured approach to developing a marketing plan starting with the principles of a marketing approach and including the integration of the marketing plan with the company’s overall business strategy.
Reed
Reed Learning has offered high quality professional business and management training since 1995, offering 100,000 days of training annually across the UK. Reed Learning is committed to having the most passionate business and management course trainers in the UK and it is because of this they can offer training courses of an award winning standard.
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