Book your Key Account Management Training Course
This three day course is being run five times between Monday 2nd April 2012 and Wednesday 14th November 2012 in Warwickshire,
Book this course with us today from as little as £1,670.00 + VAT and with our price guarantee you can be confident of getting great value. Our team of experienced independent booking administrators will make the joining process painless and by providing feedback on your experiences you’ll also influence the Coursebookers independent course ratings.
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Locations/dates for this course
| Date | Location | Rating | Price | ||
|---|---|---|---|---|---|
| Monday 02 April 2012 | Warwickshire |  | £1,670.00+VAT | ||
| Monday 28 May 2012 | Warwickshire | | £1,670.00+VAT | ||
| Wednesday 25 July 2012 | Warwickshire | | £1,670.00+VAT | ||
| Wednesday 19 September 2012 | Warwickshire | | £1,670.00+VAT | ||
| Wednesday 14 November 2012 | Warwickshire | | £1,670.00+VAT |
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Download Course OutlineSummary:
This programme offers an insight into the key strategic and operational processes as well as the marketing principles that will enable delegates to understand the importance of getting the strategy right.
- The Role of a Successful Key Account Manager
- An Introduction to Basic Management Principles
- The Ladder of Goodwill
- Why Customers Buy - Increase/Reduce Theory
- Situational Analysis
Preparing Your Strategy
- Strategic Thinking and Strategic Planning
- Strategic Goals
- Operational Objectives and How to Achieve Them
- Developing Initiatives
Implementation, Planning and Account Penetration
- Closing the Gap, Individual Gap Analysis
- Stepping Stones to Implementation
- Measuring Progress Against Objectives
- Gantt Charts
- Responsibility and Involvement Matrix
Understanding the Marketing Process
- What is Marketing?
- Marketing Mix and Selling
- Some of the Key Initiatives and Principles
- Bringing It All Together
Managing Buyer Relationships
- How and Why People are Influenced by Different Factors
- Causes of Stress
- What Motivates People
- Designing and Presenting Winning Proposals
- The Benefits of a Well Managed Meeting
- A Meetings Model
- Key Roles
- Use Your Agenda to Your Advantage
- Setting Priorities for Client Meetings
- Case Studies and Syndicate Exercises3
Description:
This programme offers an insight into the key strategic and operational processes as well as the marketing principles that will enable delegates to understand the importance of getting the strategy right.
Spearhead
Since 1981, Spearhead courses have been delivering quality training in Management, Sales & Marketing, PA & Office Support, Business Skills and specialist FMCG. Courses are structured around the vision to provide training that is practical and effective and that improves business performance.
The course training centres have been specifically created to ensure every delegate feels relaxed while on a Spearhead training course, and is able to give their very best in an environment which is both peaceful and creative.
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