Effective Marketing Planning

What is marketing orientation:

What determines a marketing led company.

The elements of the marketing mix:

The classic four P’s of Marketing explained and used practically

Adapting the plan to brand/market needs:

How to use the planning process for different brands at different stages of maturity

Marketing audit:

The rules and guidelines to conducting a marketing audit

The tools of marketing planning:

An investigation into the planning tools available. Plc, portfolio planning SWOT analysis

Segmentation Targeting and Positioning:

Identifying the companies key target segments and accessing those segments

Competitive Advantage Analysis:

Discovering the roots of competitive advantage and how to determine the competitive advantage

Marketing Research:

The role of Market Research. A review of the techniques available and when to use the most appropriate technique

Setting Goals and Objectives:

Using the analysis and planning to set clear and achievable goals for the business. The objectives cascade from corporate to marketing objectives

Marketing Communications strategy:

The communication process-how it works

Measurement and Evaluation:

Measuring the plan and learning from what’s gone right and what’s not