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Financial Awareness

Course_Reference: 
SPE-FINA
Manufacturer: 
0
Training_Provider: 
57
Summary: 

The course is led by a marketeer, not an accountant, who takes a practical, pragmatic view of money matters and translates the jargon, conventions and formats of accounting so that they become useful tools for the delegate.

  • Finance – Its Part in the Marketing Mix

The Cash Flow Cycle

  • Lots of Business – and How to Go Bust
  • Working Capital – How It Is Used
  • Cash Flow and Profits

How Costs are Quantified

  • Costs of Production and Selling
  • Absorption Costing
  • Marginal Costing
  • Standard Costing

Understanding the Statutory Accounts

  • The Profit and Loss Account
  • The Balance Sheet
  • Cash Flow Statement
  • Accounting Conventions

Management Accounts

  • The Vital Management Tool
  • Cash Flow Forecasts

Analysing Accounts

  • Using Ratios to Analyse Performance
  • Making Inter-firm Comparisons
  • Using Data to Make Decisions

The Evaluation of Financial Risk

  • Discounted Cash Flow

Forecasting and Budgets

  • What Forecasts do We Need
  • How to Make Better Forecasts
  • Using Forecasts to Decide the Budget
  • Zero Based Budgeting

Pricing

  • Factors Affecting Price
  • Elasticity of Demand
  • Pricing Methods
  • Volume, Price and Contribution2 day residential
Description: 

The course is led by a marketeer, not an accountant, who takes a practical, pragmatic view of money matters and translates the jargon, conventions and formats of accounting so that they become useful tools for the delegate.

Keywords: 
financial awareness,translate the jargon,useful delegate tools,practical view of money

Software Vendor

IT Technical

Business Skills