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Fundamentals of Marketing

Course_Reference: 
HFCSE-FOM
Manufacturer: 
0
Training_Provider: 
23
Summary: 

Master the key concepts and skills of marketing to enhance your knowledge and

confidence when taking part in the marketing decision-making process.

Audience: 

Suitable for anyone working in a marketing role who may not have had any formal

training and wishes to understand the fundamentals of marketing.

Objectives: 

  • Develop knowledge of key marketing principles, tools and techniques
  • Discover the importance of product positioning
  • Learn how to communicate effectively with customers
  • Gain confidence in dealing with marketing issues
  • Measure the effectiveness of marketing actions

Introduction to Marketing

  • Identifying the role and scope of marketing
  • The key marketing principles and terminology
  • The different marketing techniques
  • Overview of concepts: - e-marketing - benchmarking - relationship marketing

Understand the Market and the Customer

  • Using quantitative and qualitative market research
  • Using market segmentation
  • Creating the differential advantage
  • Identifying your customers' needs and profiles
  • Developing competitors' analysis

Understand the Marketing Mix: The Four Ps

  • Identifying and developing new products
  • Selecting and developing appropriate promotional activities
  • Choosing the right price to generate sales and profits
  • Maximising service and staff potential

Master Key Elements of Marketing Planning

  • Analysing a product portfolio: - lifecycle - new development
  • Identifying market gaps and opportunities for positioning
  • Choosing appropriate communication tools: - advertising - sales promotion
  • Understanding the impact of branding
  • Working with sales channels
  • Setting pricing policies

Monitor Results Effectively

  • Analysing sales reports
  • Identifying and interpreting key performance indicators
  • Identifying trends and forecasts
  • Setting new objectives and adjusting your policy

Description: 

Master the key concepts and skills of marketing to enhance your knowledge and

confidence when taking part in the marketing decision-making process.

Software Vendor

IT Technical

Business Skills