InDesign CS4 for Typography

Introduction

• You already know more than you think about type
• Case study: newspaper mastheads
• What do typefaces say?

The character of type

• Different type personalities
• Classy, serious, fresh, authoritative or fun typefaces
• Examples of type that really works

Serif and sans serif

• The origins of the serif
• Classic serif typefaces
• Classic sans-serif typefaces

Measuring type

• Traditional conventions; points, picas and ciceros
• Leading and kerning
• Ways of controlling the vertical space between text
• Ways of controlling the horizontal space between characters
• Smart guides and smart spacing
• Troublesome kerning pairs
• Optical kerning in InDesign

Legibility issues

• What the Swiss school can teach us
• Choosing a typeface
• Typefaces that work well together
• Using white space effectively
• Font families

Typographic elements

• Using rules, dingbats, symbols and glyphs
• Ligatures and hanging indents
• Examples of great typography

Type and colour

• Using contrast
• Type for on-screen display
• Colour theory

Font issues

• Font problems
• Font conversion
• Buying fonts
• Free fonts
• Trouble-free printing
• Embedding fonts
• Using Live PreFlight

Building a consistent, appropriate style

• Creating a coherent style

The 10 commandments of type

Questions and answers