Introduction to Selling
This course will build a good foundation for those new to selling or for those who have not received sales training.
It is for anyone who requires the knowledge and skills to work as a competent, professional salesperson.
- The Vital Role of the Salesperson
- The Consultative Sales Process
- Why People Will Buy From You
Motivating Customers to Buy
Identifying Potential Benefits to Customers
- Persuasive Communication
- Making it Hard for the Competition
- Developing Your Own Sales Plan
- The Process of Customer Selection
Targeting the Right Customers
- The Importance of New Business
- Preparing to Make a Sale
- First Impressions
Selling Yourself
The Sale Before the Sale
- Making Appointments
- The Importance of Call Objectives
- Structuring Customer Meetings
- Opening the Sale
- Establishing Customer Needs
Using the Spearhead WIN-CLIENT questioning model
Building a Sales Case
Creating Value for Money
- Presenting Your Sales Case
- Answering Customer’s Objections
The Different Kinds of Objections and Strategies for Dealing With Them.
Price Handling Techniques
- Closing the Sale and Securing the Business
- Your Personal Plan for the Future
What Each Delegate Needs to Work at to ensure His/Her Success
This course will build a good foundation for those new to selling or for those who have not received sales training. It is for anyone who requires the knowledge and skills to work as a competent, professional salesperson.
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