Maximising Press & Media Coverage

Introduction

How the press works

• The structure of modern media

What the press expects from you

• Understanding press expectations will automatically increase your success rate
• Communicating effectively with the press

Designing a media strategy

• Who to contact?
• Getting the timing right
• Creating bespoke press releases
• Structuring your press release
• Creating a day-to-day plan

Establishing a network of press and media contacts

• Effective and practical methods of building a contacts list
• Maintaining on-going relationships

Distributing your press release

• Different ways of distributing a press release
• Words that work and words that don't
• When to cold call and what to say
• Following up your press release

Confidence building

• How to deal with knockbacks
• How to be appropriately persistent
• Building your own confidence

Organising a launch

• Planning a press launch
• Targeting specific media
• The soft launch
• Planning a successful launch event
• Following up a successful launch
• What to do when your campaign takes off

Questions and answers