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Referral Marketing

Course_Reference: 
PTP190
PreRequisites: 

None

Audience: 

Anyone who is looking to increase the quantity and quality of referrals to the people they want to do business with.

Objectives: 

A practical, step-by-step and proven system to increase the quality and quantity of referrals.

Examples and case studies that demonstrate how referral marketing can become one of your primary sources of new and/or incremental business.

Scripts of actual conversations that, when rehearsed, will enable you to easily conduct the type of conversations necessary for you to engage with and inspire your advocates to work hard on your behalf to open the doors to the people you want to do business with.

Here are just 3 examples of the results you can look forward to:

  • In a mailshot using the Referral Generator process over 10% of the respondents called back and asked for a first meeting. The average response rate from a direct marketing campaign is less than 0.2%.
  • One user of the Referral Generator taught the entire membership of his highperforming business club how to use the Referral Generator in exchange for each member writing at least one letter to people they knew who would be interested in his services.
  • One user of this system in just a 45 minute phone call inspired a very satisfied customer to become an advocate and within one week she secured a 90 minute meeting with one of her target clients who was ready and eager to hear what she had to say.
  • Overview of Referral Marketing including the key principles adopted by top class salespeople.
  • Ways to inspire the people you know to become active advocates of you and your business.
  • Overview of the referral 7-step system.
  • Preparing for and rehearsing the training session you will have with your advocate to ensure they are able, willing and committed to following through and put you in touch with the people you would like to do business with.
  • How to follow-up and ensure your advocate continues to deliver the introductions you want to make your business fly!
  • Troubleshooting - the top 5 reasons why your referral marketing strategy may not be delivering results.
  • Reviewing the results of your referral marketing strategy and adjusting your approach to deliver outstanding results.
Description: 

Some people are uncomfortable with the idea of inviting their close friends, colleagues and associates to become advocates. Often this is an unsubstantiated myth as the majority of the people who are close to you are more than happy to actively support you. The key is often in the way they are engaged.

This course provides scripts based on actual conversations that, when rehearsed, makes communicating with advocates easy and mutually rewarding.

This course introduces you to a simple yet proven 7-step system to deliver more business through word-of-mouth advertising.

By following this simple and proven process you will not only generate some fantastic new and mutually rewarding relationships you will also train your advocates in a system that, if they are also in sales, they themselves could use.

Software Vendor

IT Technical

Business Skills